Stay ahead of the learning curve. Be among the first to see new products and hear about industry trends. Share best practices that can benefit your bottom line. While the reasons you should attend the 2019 IFAI Expo are evident, we understand you may still need to convince your boss. Here are some tips to help you justify the investment.

1) Outline Your Show Strategy

  • Education 

         Having access to more than 60 education sessions in one place maximizes your efficiency.

    • List the education sessions you will attend.
    • Explain what topics are covered in each session, and how the material will directly address specific business issues.
    • Detail how the training will benefit you, your team and your organization.
  • Exhibitors  

         Visiting exhibitors gives you the opportunity to see products in person, and then schedule demonstrations for the team back home.

        • Needing a new product or service?
        • Replacing an existing vendor?

2) Invite Your Boss to Weigh In

Send your boss a link to Here they may explore additional sessions they’d like you to listen in on or exhibitors they may want you to visit. 

3) Give Your Boss an Investment Worksheet

In order to approve your attendance, your boss will need to consider the total financial investment required. Fill out the Investment Worksheet to help your department understand the approximate cost of this invaluable business-building opportunity.


4) Convince Your Boss Letter Example

Click Here (pdf will open in new tab)